Approach: Random imperfections are symptoms of life

Every handmade creation is unique, no two are alike. We perceive the value of craftsmanship through a slight variation in the color shade, a little detail that makes all the difference. When mankind entered the industrial age, some of this value went lost. No wonder it's something we aim for.

Seasons are not the same as they used to be

This is a gem of rural wisdom. Grandpa used to say it all the time, and it resonates to this day. Collections are mere conventions: we'd rather be unpredictable, like the weather.

Survivors of depression

Every day we gear up for a new challenge: you win some, you lose some. Survive through it all. Sometimes your favorite sweatshirt brings back memories so vivid, it's almost like a classic tune.Wear it like a medal: you've earned it.

Hues of blue and Shades of grey

Within this color spectrum, infinite denim possibilities to be explored. Grays as percents of luminosity and transparency. Blue as the cold and collected color. You can never grow tired of it.

Never too sad, never too happy

You can't be larger than life itself. Overdone equals bad. Don't fake the feeling: we can tell you're putting on a show. Keep it heartfelt.